Sales promotion, Advertising

Promotion through advertising also involves exposure to risks. Such risks fall within the scope of consumer protection law and competition law.

Prior safeguarding of the sales promotion measures is therefore essential. PICART analyses the content, assists its clients in bringing the messages into compliance, and recommends alternative solutions.

Thereafter, the firm’s expertise in the area of litigation related to advertising and sales promotion allows it to effectively handle arising disputes, or initiate lawsuits that turn out to be necessary or opportune.


Advice and validation of product launches during advertising campaigns through billboards, the Internet, and TV for communications agencies, international fast food chains, and global alcohol brands.

Validation of marketing and environmental allegations.

Ongoing assistance to companies with regard to their obligations under consumer law (consumer information, unfair or deceptive commercial practices, sales promotion, labeling, product safety, certification, marking).

Support in managing food and health crises (advice and assistance during DGCCRF or DDPP inspections in particular).


In 2024, for the seventh consecutive year, DECIDEURS magazine ranked PICART among the best law firms in France and highlighted its “renowned expertise” in DISTRIBUTION LAW.


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